KELLEY SERVICES | CONSTRUCTION

Our creative approach focused on evolving the Kelley Services company logo and brand identity to reflect the bold, physical nature of construction work, surrounded by the elegance and quality details of their finished renovations. We chose a red, black and white color palette with overlaying blueprint textures as a backdrop for the new website and print materials. The bright colors attract the viewer's attention to the message and content, while the unique details of each photograph stand out against the neutral background, thus creating a visual balance between the information and architectural elements.

The next step was to create a visual framework for their new identity by creating a website that promotes their business and showcases their remodeling work for potential clients to view. The Work section features stunning before and after photographs of residential and commercial renovations along with details of the scope and challenge of each project. Client testimonials affirm the satisfaction and quality of the work provided, and establish trust by recommending Kelley Services to potential customers.

To expand their marketing initiatives, we designed custom print materials that included stationary, business cards, banners and yard signage to help promote their brand identity, along with digital Email Subscription and Client Survey forms to generate new client leads.