JAZZ ON THE POND | FUNDRAISING CONCERT

BIG Fish. Small Pond

JOTP is a private nonprofit family organization that features top name jazz artists for an evening of summer magic in a private backyard setting while helping to fund college educations for aspiring musicians.

The concert promoters wanted to elevate their brand identity, raise awareness of their fundraising event and attract jazz lovers to the live performances by world renowned artists like: John Legend, Earth Wind & Fire, Everette Harp, Chaka Khan, Rick Braun, Jeffrey Osborne and the Mambo Kings.

SERVICES RENDERED

Creative + Technical muse
Elevate Brand Identity
Graphic / Print Design
Marketing Event Materials
Website Design

Our Approach

BIG Fish. Small Pond. That was our creative focus. To promote this incredible music festival of top talent and jazz magic on a pond in a private backyard setting. To capture the beauty and magic of global musicians helping local musicians succeed. The design features the amazing talent and performances at the event and evokes a cool, summer jazz vibe. The proceeds from the event keep it real for aspiring musicians to pursue their passion with full scholarships to the George Eastman School of Music.

What started as a casual backyard barbecue among friends.. oh, did we forget to mention the Mambo Kings are playing on the deck? grew each year to include bigger performances and a bigger tent! The pond was calling... Earth, Wind & Fire, Jeffery Osborn. Finally a big stage with lights, cameras and magic! Listening to John Legend sing, Everette Harp play the sax, and Rich Braun on the trumpet. Pure summer magic!

To raise awareness and promote the live event, we designed and produced JOTP website and marketing materials including: Website Design & Backgrounds, Event mailers, Save the Date, Event posters and Featured Artists posters, Sponsor Wall banner for red carpet photography, Event banners, and promotional collectors print memorabilia that was sold at the event for additional fundraising.

View JOTP Identity Package

The Results

With a cool brand identity and social media sites, JOTP has elevated their online presence and brand recognition for fans and musicians alike. They have experienced many milestones and success and have raised over $100,000 in scholarship funds for aspiring musicians to receive recognition & opportunities to pursue their passion. They continue to flirt with the idea of a reunion, but we'll believe that when the pond freezes over... soon we hope!

Client Feedback

4effect Design's creative and technical expertise helped us elevate our visual identity and reach our marketing goals to increase brand awareness and sell out the event. Best. Posters. Ever.