BNN | NETWORK IDENTITY + MEDIA TOOLBOX

When BNN first approached us in 2007, they were in the process of moving into their newly renovated state-of-the art media center in Egleston Square in Boston. They needed to refresh their brand identity and promote their mission to connect, inform and empower Boston residents through distinct and diverse community media programming, education and services. We welcomed the task of elevating their network identity and expanding their community outreach and impact with the power of creative, digital media.

Our creative approach was to first design a network identity that revolves around a stylized and distinct graphic treatment that provides visual punctuation within the landscape of BNN's reality based programming connecting Boston's neighborhoods and community through media. (2010 Emmy Award Winner) The design provided a cohesive look for their entire Network ID package which included Network ID Opens, Channel and Program IDs, Coming Up Next, Program Guides, Network and Program Promos.

Our next step was to create a digital media toolbox that could be applied towards their marketing and programming initiatives and included the BNN website, VOD, TV Guide & Channels, Event and Media promotions, Print design, Email blasts, and design templates. We also designed the WBCA logo for their new radio station and promotional materials for their Silver & 30th Anniversary events.