BOSTON CITY-TV is the City of Boston’s cable television office featuring city news, notices and announcements, public affairs, educational and sports programming. They needed a bold on-air look that visually ties together their multiple programs under the BCTV network umbrella and elevates their brand identity for improved viewership and programming recognition.
We designed a complete Network ID package including: the BCTV Logo, Network ID open, Channel and Program IDs, Coming Up Next, Program Guides, News, Weather and Sports IDs. We also designed identity packages for their affiliate networks: BKFTV (Boston Kids & Family), MGOW (Mayor's Game of the Week), BPS-TV (Boston Public Schools) and BNN (Boston Neighborhood Network) for a complete visual and cohesive look for their network brand.
