A-1 ACTION NURSING CARE® | healthcare
Our Approach
We started with a creative vision for the A-1 logo and brand that emphasized the family owned aspects and history of the business, and established their professional expertise and long-standing commitment to the senior community. This personal approach and compassion is what sets them apart from other nursing companies and the design reflects a warm, caring environment that fosters understanding and trust.
Next, we updated their existing website to a modern WordPress platform and created sections that featured their history, services, areas they serve, contact information, and a special articles section that features personal insights & tips from the VP of the company.
For their digital marketing strategy, we created a Landing page with a call-to-action that quickly connects clients and encourages them to contact A-1 Action directly. We also sprinkled call-to-action points throughout the site and focused on the reasons why clients would consider hiring A-1 Action as their personal nursing care provider.
Along with optimizing the website for smooth playback and fast loading, we also added an SEO layer to attract visitors to the site, and a Google Analytics dashboard for studying site traffic and managing their marketing campaigns.
The Results
Since the launch of their new identity & website, A-1 Action Nursing Care has experienced an increase in visitor traffic to the site, and are receiving more direct calls from new clients. By elevating their online presence, projecting professional credibility and fostering trust, potential clients can now better understand and appreciate the value of working with A-1 Action and receiving quality home nursing care for their loved ones. They are in good hands!
Before & After
